⚽︎ How to Use Facebook & Instagram to Get More Clients for Your Soccer Training Business
If you run a soccer academy, training program, or private coaching business, one of the best ways to find new clients is through Facebook and Instagram. These platforms aren’t just for posting updates—they’re powerful tools to grow your brand, build trust, and attract paying clients.
Here’s a step-by-step guide to using Facebook and Instagram to boost your soccer business.
Build a Strong Social Media Profile
Before you start running ads or posting content, make sure your profiles look professional.
Profile picture: Use your logo or a high-quality action shot.
Cover photo / bio: Highlight your services (e.g., “Private Soccer Training | Youth Development | Team Programs”).
Contact info: Include your website, phone number, and booking link.
Highlights / pinned posts: Feature testimonials, training clips, and client results.
👉 First impressions matter. Parents or players looking for soccer training should instantly understand what you offer.
Post Content That Builds Trust
Consistency is key. Share posts that showcase your expertise and value. Some ideas:
Training videos: Short clips of drills or exercises.
Before-and-after stories: Show client progress over weeks or months.
Behind-the-scenes: Share what happens at practice.
Tips & tutorials: Share soccer tips for parents and players.
Testimonials: Video or written reviews from happy clients.
🎯 Pro Tip: Use Instagram Reels and Facebook Stories—they get more visibility and engagement than static posts.
Engage with Your Community
Social media isn’t just about posting—it’s about building connections.
Reply to comments and messages quickly.
Join local Facebook Groups for parents, athletes, or sports in your city.
Run polls and Q&As on Instagram Stories to interact with your audience.
Follow and engage with local soccer clubs, schools, and fitness pages.
When people see you’re active and approachable, they’ll trust you more with their kids’ development.
Use Facebook & Instagram Ads
Organic reach is good, but paid ads help you scale faster.
Target parents in your local area with kids aged 6–18.
Promote a special offer (e.g., free first session, discount for early sign-ups).
Use video ads—they perform better than static images.
Track results using Facebook Ads Manager to optimize performance.
💡 Example: Run an ad saying, “Looking for professional soccer training in [Your City]? Book your child’s free trial session today!”
Showcase Success Stories
Nothing attracts new clients like proof.
Share videos of your players scoring goals, winning awards, or improving skills.
Post parent testimonials praising your coaching style.
Highlight your most dedicated players to inspire others.
When potential clients see real results, they’re more likely to sign up.
Use Instagram & Facebook Together
Since both platforms are connected, you can post once and share across both. This saves time and helps you reach more people.
Link your Instagram to your Facebook page.
Post consistently on both platforms.
Use the same branding and messaging so your business feels professional.
Offer Easy Ways to Book
Don’t make parents or players hunt for information.
Add a “Book Now” button on your Facebook and Instagram pages.
Link directly to your website or scheduling app.
Use direct messages to confirm sessions.
The easier it is to book, the more clients you’ll convert.
Facebook and Instagram can be powerful growth tools for your soccer business—if you use them strategically. By building a strong profile, posting valuable content, engaging with your community, and running targeted ads, you can attract more players, fill your programs, and grow your income.
Start small, be consistent, and watch your client list grow.
Ready to take your coaching business to the next level?
Book your free 15-minute call with me today and let’s map out your social media game plan.
