⚽︎ How To Double Your Football (Soccer) Coaching Rates (Without Losing Potential Clients)
If you’re a football (soccer) trainer, you’ve probably faced this challenge:
You want to charge more for your sessions, but you worry that if you raise your rates, players and parents will walk away.
Here’s the good news: you can double your coaching rates without losing potential clients—if you understand how to position yourself, package your services, and communicate your value.
This article breaks down the steps you can take to confidently raise your prices while still attracting the right clients.
Shift From Selling Time to Selling Value
Most trainers make the mistake of pricing their sessions based on time. For example:
$40 for 1 hour
$60 for 90 minutes
But clients don’t really care about the minutes. They care about the results.
If you can show players (and parents) how your coaching directly improves performance—whether that’s mastering ball control, boosting speed, or preparing for tryouts—you’ll stand out.
Tip: Stop saying “$50 per hour.” Instead, say:
“$300 for a 6-week program to improve dribbling, first touch, and confidence under pressure.”
You’re no longer just an hourly trainer—you’re a results-driven mentor.
Package Your Coaching Programs
Selling single sessions makes you replaceable. Clients can compare you to every other trainer on price.
But when you package your services into programs, you control the value perception. For example:
Starter Package: 4 sessions focused on fitness & ball control
Elite Player Package: 8 sessions including video analysis and personalized training plan
Trial Preparation Package: 10 sessions with tactical guidance and mindset coaching
Programs not only justify higher rates—they also improve client commitment and results.
Position Yourself as a Specialist
General trainers get general rates. Specialists command premium fees.
If you become “the coach who helps players dominate 1v1 situations” or “the trainer who prepares athletes for academy trials,” you’ll attract clients who specifically need what you offer—and they’ll happily pay more.
Ask yourself: What’s my unique angle?
Do you excel in developing young midfielders?
Do you help strikers score more goals?
Do you specialize in fitness for competitive athletes?
The more specific your expertise, the more you can charge.
Build Social Proof and Authority
Parents and players want proof that your coaching works. The stronger your authority, the less pushback you’ll get on price.
Ways to build social proof:
Share client success stories and testimonials
Post short training clips on social media
Highlight qualifications and past experience (e.g., coaching badges, playing history)
Document your players’ progress
When you’re seen as an expert, price becomes less of a debate.
Improve the Client Experience
Sometimes, doubling your rates isn’t about changing what you coach—it’s about improving the experience.
Small upgrades can make your coaching feel premium:
Professional training equipment
Detailed feedback reports
Video analysis tools
Follow-up calls or progress tracking
A smooth booking/payment system
These little details make parents and players feel they’re getting much more than just “a kickabout.”
Communicate Confidence (and Don’t Apologize for Price)
When you raise your rates, some people will say no—and that’s okay. Not everyone is your client.
The key is confidence. If you believe in your value, clients will too.
Instead of apologizing or justifying your price, say:
“My program is $600 for 8 weeks, and it’s designed to give players the exact tools they need to perform at their best.”
Stand firm. The right clients will respect it.
Doubling your coaching rates isn’t about tricking people—it’s about showing them the real value you provide.
By packaging your services, positioning yourself as a specialist, and improving the client experience, you’ll not only earn more—you’ll also attract players who are motivated, committed, and serious about results.
And those are the clients you want to work with.
Action Step: Review your current coaching offer. How can you turn it into a results-driven program instead of just hourly sessions?
Book Your Free 15-Minute Coaching Call with Me.
Ready to take your coaching career to the next level? Let’s talk.
On this quick call, we’ll:
Identify where you might be undercharging
Explore how to package your sessions into premium programs
Map out simple steps to start raising your rates with confidence
Spaces are limited, so grab your spot today!
