⚽︎ How to Price Your Private Football (Soccer) Coaching Sessions: A Complete Guide
Starting your own private football (soccer) coaching business is exciting — but figuring out how much to charge can feel tricky. Price your sessions too low, and you undervalue your skills. Price them too high, and you risk losing potential players. The good news is, with the right approach, you can find a fair rate that reflects your expertise while remaining attractive to clients.
In this guide, I’ll walk through key factors to consider when setting your football (soccer) coaching prices, plus practical tips for building a sustainable coaching business.
Factor in Your Coaching Experience
Experience is one of the most important things parents and players consider.
Beginner coaches (just starting or recently certified) may charge on the lower end to build a client base.
Intermediate coaches (with 2–5 years of experience or a history of playing competitively) can charge more.
Experienced coaches (with advanced licenses, college/professional playing backgrounds, or long coaching careers) often command premium rates.
Think about the unique value you bring. A coach with specialized skills (e.g., goalkeeper training, tactical development) can justify higher pricing.
Research Local Market Rates
Pricing varies widely depending on location. A coach in a big city might charge £70–£120 per hour, while in smaller towns, rates may fall between £30–£60. Research other coaches in your area — check their websites, social media, or ask parents what they’ve paid before. This gives you a baseline to work with.
Consider Group vs. Private Sessions
The format of your training impacts pricing:
Private one-on-one sessions usually cost the most since players get your undivided attention.
Small group sessions allow players to split the cost, making training more affordable while boosting your hourly income.
Team training packages can be priced per team or per player, depending on your arrangement.
Offering both private and group options creates flexibility for clients and maximizes your earning potential.
Account for Expenses
Your coaching business has costs beyond your time:
Field rental fees
Equipment (cones, balls, nets, vests)
Insurance and certifications
Travel expenses
Include these in your pricing model to ensure your sessions remain profitable.
Offer Packages and Discounts
Instead of charging only per session, consider:
5- or 10-session packages at a slightly reduced rate (encourages commitment).
Sibling discounts for families with multiple players.
Referral bonuses for clients who bring in new players.
These strategies help build loyalty and steady income.
Communicate Your Value Clearly
Parents and players want to know what they’re paying for. Highlight your:
Coaching philosophy
Success stories or testimonials
Player improvements (technical, physical, or tactical)
When clients see the impact, they’re more willing to pay higher rates.
There’s no one-size-fits-all answer to pricing private football (soccer) coaching sessions. Your rates should reflect your experience, location, and the value you provide. Start with research, adjust based on feedback, and don’t be afraid to raise your prices as your reputation grows.
Remember: you’re not just teaching football — you’re investing in players’ skills, confidence, and long-term growth. That’s worth every penny.
✅ Pro Tip: Review your rates every 6–12 months. As your client list, credentials, and results grow, your pricing should grow with it.
