⚽︎ How to Find a Facility for Your Youth Soccer Training Business
If you’re a private soccer coach, one of the biggest challenges (and opportunities) you’ll face is finding the right facility for your training sessions. The perfect location can help to grow your brand, help you attract more players, and give your sessions a professional edge. On the flip side, a poor setup can limit your growth or drive clients away.
This guide breaks down how to find, evaluate, and secure a soccer training facility that fits your goals, your players, and your budget.
Define What Type of Facility You Need
Before you start touring locations, get clear about your training model:
Group sessions – You’ll need a larger field (indoor or outdoor) with enough space for drills, scrimmages, and safe player movement.
Private or small-group lessons – A half-field, futsal court, or smaller turf section may work fine.
Year-round training – Consider an indoor facility or a venue with both indoor and outdoor options.
👉 Pro Tip: Write down your session format, number of players, and equipment requirements. This helps you communicate clearly with facility managers and avoid paying for space you don’t need.
Consider Location and Accessibility
Convenience is a huge factor for parents choosing training programs. Look for facilities that are:
Within 15–20 minutes of your target neighborhoods
Easy to access from major roads
Safe and well-lit, especially for evening sessions
Have ample parking or nearby drop-off areas
A slightly smaller facility in the right location is usually better than a perfect pitch in an inconvenient area.
Know Your Budget (and Hidden Costs)
Facility costs vary widely depending on region and amenities. On average:
Outdoor turf rental: $50–$150/hour
Indoor field rental: $100–$250/hour
Full-field rentals: Often discounted for longer commitments
Don’t forget to account for:
Equipment storage fees
Insurance requirements
Lighting or utilities charges
Seasonal rate changes
If your schedule is flexible, ask about off-peak discounts (early mornings or weekdays).
Check the Facility’s Policies and Amenities
When you find a promising spot, review the fine print. Key questions to ask:
Are there restrictions on equipment or training drills (e.g., no agility poles or resistance bands)?
Is liability insurance required, and do they provide a certificate of coverage?
Can you brand the space (e.g., banners, pop-up tents, or cones with your logo)?
Are there bathrooms, water access, or a waiting area for parents?
If you plan to expand into camps or clinics, look for facilities that allow larger bookings or offer exclusive-use packages.
Build Relationships with Facility Managers
Your relationship with the facility staff can make or break your experience. Be professional, reliable, and respectful of the space.
Show up on time, leave it clean, and communicate clearly about your needs.
Long-term, these relationships often lead to:
Priority booking during peak hours
Discounted rates
Opportunities to collaborate on local soccer events or camps
Explore Creative Options
If traditional soccer fields are scarce or expensive, think outside the box:
Community centers or churches with gyms or outdoor areas
School fields (rent through local districts)
Multi-sport complexes with turf zones
Parks and recreation departments that offer field permits
In many cities, you can even partner with local clubs to rent during their off-hours — a win-win for both sides.
Think Long-Term: From Renting to Owning
Once your coaching business grows, consider transitioning from renting to leasing or owning your own facility.
Owning gives you more control over scheduling, branding, and expansion.
Before taking that step, analyze:
Your current client volume and retention rate
Financing options (e.g., SBA loans or partnerships)
Potential for multi-sport rentals to offset costs
Even if ownership is years away, start building a vision of what your ideal facility would look like.
Finding the right training facility isn’t just about turf and goals — it’s about setting the foundation for a sustainable soccer coaching business.
When your players feel safe, parents feel confident, and you have a space that supports your coaching style, everything else — from marketing to retention — becomes easier.
So take your time, do your research, and invest in the environment where your athletes will grow.
Ready to grow your soccer training business?
Let’s chat! Book a free 15-minute strategy call with me to discuss how you can attract more clients, streamline your marketing, and scale your soccer training business.
