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⚽︎ Why Private Soccer Coaches Must Stop Charging by the Hour

If you're a private soccer coach, you probably started your business with the same mindset as most other coaches:

Charge by the hour.

It feels simple. It feels fair. It feels like the “normal” thing to do.
But here’s the truth almost no one tells you:

Charging by the hour is the #1 thing keeping private soccer coaches broke, exhausted, and unable to scale.

In this article, I’m going to break down exactly why hourly pricing is hurting your business—and what to do instead if you want to grow from side-hustle income to predictable, scalable revenue.

Hourly Pricing Caps Your Growth—Hard

When you charge per hour, your income is chained to your calendar.
You only get paid when you’re physically coaching. That means:

  • Your max income = your max availability

  • If you get sick, you don’t earn

  • If a client cancels, you lose money

  • You can only coach so many hours per day before burnout hits

Hourly pricing has a hard ceiling, no matter how skilled you are.

You don’t run a business—you run a schedule.

You Get Treated Like a Commodity

Parents shop for hourly coaches the same way they shop for cheap lawn services:

  • “How much do you charge?”

  • “Can we do less time?”

  • “Why is that coach $20 cheaper?”

When your pricing is based on time, you’re no longer being valued for your expertise, results, or coaching method—only the length of your session.

And commodities are easy to replace.

Your Clients Don’t Actually Want an Hour of Your Time

This is the biggest mindset shift:

No one buys coaching. They buy transformation.

Parents and athletes don’t actually want to pay for 60 minutes with you.
They want:

  • More playing time

  • College exposure

  • Technical improvement

  • Confidence

  • Skill acceleration

  • A competitive advantage

Those are outcomes—not hours.

So why charge for hours?

Hourly Sessions Don’t Create Real Commitment

Hourly pricing leads to low commitment because it feels transactional.

You’ve probably dealt with this:

  • Clients canceling last minute

  • Showing up inconsistently

  • Treating training as optional

  • Not doing between-session work

  • Complaining about cost

But when clients invest in a program, not a session, they commit differently.

That commitment leads to better results…
Which leads to better testimonials…
Which leads to more referrals…
Which leads to higher demand and higher revenue.

Hourly training kills that cycle before it even starts.

The Real Solution: Sell Training Programs, Not Hours

If you want to grow your coaching business beyond survival mode, you must transition from being a “session seller” to being a results-driven program provider.

Here’s what this looks like:

Instead of:
“$60 per hour session.”

You offer:
A 12-week minimum development program that includes:

  • Weekly or twice-weekly training

  • Technical and tactical development plans

  • Progress tracking

  • Homework drills

  • Player evaluations

  • Video analysis

  • Support + guidance outside sessions

  • A defined transformation

This shifts you from hourly laborer → expert provider.

And parents LOVE this model because:

  • They understand the outcome

  • They see the value

  • They feel the structure

  • They commit longer

  • They get better results

The Best Part? Your Revenue Becomes Predictable

When you sell programs, you get paid up-front or on recurring monthly plans.

Instead of chasing random sessions, you have:

  • Predictable cash flow

  • Long-term students

  • Higher retention

  • Higher earnings for the same (or less!) time

It’s how coaches go from $2–3k/month to $8–15k/month without burning out.

Ready to Make the Switch? Join My Accelerator Program

If you’re a private soccer coach who wants to:

✔ Stop trading hours for dollars
✔ Charge premium rates confidently
✔ Build programs parents want to buy
✔ Learn how to get consistent clients
✔ Scale your coaching business to real income
✔ Create systems that grow your business even when you're not on the field

Then it’s time to join my Soccer Trainer Business Accelerator.

Inside the accelerator, you’ll get:

  • Step-by-step training on building profitable coaching programs

  • Templates for pricing, messaging, and onboarding

  • Marketing frameworks specifically for private soccer coaches

  • Sales scripts proven to close parents without pressure

  • Support from a community of coaches scaling together

  • 1:1 coaching to help you implement fast

If you’re serious about turning coaching into a real business—not just an hourly hustle—then this is where it happens.

👉 Apply now and start growing the coaching business you deserve.

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