⚽︎ Why Private Soccer Coaches Must Stop Charging by the Hour

If you're a private soccer coach, you probably started your business with the same mindset as most other coaches:

Charge by the hour.

It feels simple. It feels fair. It feels like the “normal” thing to do.
But here’s the truth almost no one tells you:

Charging by the hour is the #1 thing keeping private soccer coaches broke, exhausted, and unable to scale.

In this article, I’m going to break down exactly why hourly pricing is hurting your business—and what to do instead if you want to grow from side-hustle income to predictable, scalable revenue.

Hourly Pricing Caps Your Growth—Hard

When you charge per hour, your income is chained to your calendar.
You only get paid when you’re physically coaching. That means:

• Your max income = your max availability

• If you get sick, you don’t earn

• If a client cancels, you lose money

• You can only coach so many hours per day before burnout hits

Hourly pricing has a hard ceiling, no matter how skilled you are.

You don’t run a business—you run a schedule.

You Get Treated Like a Commodity

Parents shop for hourly coaches the same way they shop for cheap lawn services:

• “How much do you charge?”

• “Can we do less time?”

• “Why is that coach $20 cheaper?”

When your pricing is based on time, you’re no longer being valued for your expertise, results, or coaching method—only the length of your session.

And commodities are easy to replace.

Your Clients Don’t Actually Want an Hour of Your Time

This is the biggest mindset shift:

No one buys coaching. They buy transformation.

Parents and athletes don’t actually want to pay for 60 minutes with you.
They want:

• More playing time

• College exposure

• Technical improvement

• Confidence

• Skill acceleration

• A competitive advantage

Those are outcomes—not hours.

So why charge for hours?

Hourly Sessions Don’t Create Real Commitment

Hourly pricing leads to low commitment because it feels transactional.

You’ve probably dealt with this:

• Clients canceling last minute

• Showing up inconsistently

• Treating training as optional

• Not doing between-session work

• Complaining about cost

But when clients invest in a program, not a session, they commit differently.

That commitment leads to better results…
Which leads to better testimonials…
Which leads to more referrals…
Which leads to higher demand and higher revenue.

Hourly training kills that cycle before it even starts.

The Real Solution: Sell Training Programs, Not Hours

If you want to grow your coaching business beyond survival mode, you must transition from being a “session seller” to being a results-driven program provider.

Here’s what this looks like:

Instead of:
“$60 per hour session.”

You offer:
A 12-week minimum development program that includes:

• Weekly or twice-weekly training

• Technical and tactical development plans

• Progress tracking

• Homework drills

• Player evaluations

• Video analysis

• Support + guidance outside sessions

• A defined transformation

This shifts you from hourly laborer → expert provider.

And parents LOVE this model because:

• They understand the outcome

• They see the value

• They feel the structure

• They commit longer

• They get better results

The Best Part? Your Revenue Becomes Predictable

When you sell programs, you get paid up-front or on recurring monthly plans.

Instead of chasing random sessions, you have:

• Predictable cash flow

• Long-term students

• Higher retention

• Higher earnings for the same (or less!) time

It’s how coaches go from $2–3k/month to $8–15k/month without burning out.

Ready to Make the Switch? Join My Accelerator Program

If you’re a private soccer coach who wants to:

✔ Stop trading hours for dollars
✔ Charge premium rates confidently
✔ Build programs parents want to buy
✔ Learn how to get consistent clients
✔ Scale your coaching business to real income
✔ Create systems that grow your business even when you're not on the field

Then it’s time to join my Soccer Trainer Business Accelerator.

Inside the accelerator, you’ll get:

• Step-by-step training on building profitable coaching programs

• Templates for pricing, messaging, and onboarding

• Marketing frameworks specifically for private soccer coaches

• Sales scripts proven to close parents without pressure

• Support from a community of coaches scaling together

• 1:1 coaching to help you implement fast

If you’re serious about turning coaching into a real business—not just an hourly hustle—then this is where it happens.

👉 Apply now and start growing the coaching business you deserve.

⚽︎ Earn $5,000/Month With Private Soccer Coaching — Here’s How

Coach, if you’re reading this, chances are you already know the game. You’ve played, trained, studied, and maybe even coached teams before. But here’s the part no one tells us:

Your soccer knowledge is worth real money — as much as $5,000/month or more.

Private soccer training is one of the fastest-growing coaching opportunities, and players (and parents) are actively searching for trainers who actually know what they’re doing. That’s where you come in.

Let me walk you through exactly how you can build a reliable, flexible, and profitable coaching business — starting now.

⚽︎ Establish Your Coaching Identity

Parents don’t hire “a trainer.”
They hire the coach who can help their kid improve.

So start by asking yourself:
What type of coach are you?

• Technical specialist?

• Position-specific coach?

• Speed & agility expert?

• Shooting/finishing coach?

• College recruiting mentor?

Your background — whether you played club, college, semi-pro, or you’ve coached teams — is more powerful than you think. Use it. Lead with it. Own it.

⚽︎ Know the Player You Serve Best

You don’t need “everyone.” You need the right players.

Most private trainers focus on:

• Youth players (ages 7–18) — the biggest market

• Competitive club players

• High school & college recruits

• Players trying to improve technical confidence

When you know who you serve, your marketing becomes 10x easier and your sessions become more effective.

⚽︎ Set Simple, Profitable Rates

Let’s talk numbers, coach.

Most trainers charge $50–$150 per session depending on their location and experience.

To hit $5,000/month, you only need:

▪️ 50 players x $100
▪️ 30 players x $166
▪️ 20 players x $250

Totally achievable.

Pro tip:
Sell packages instead of one-offs.
12-session packages create consistency, commitment, and stable monthly income.

⚽︎ Start Marketing Yourself the Smart Way

You don’t need a massive following. You just need to show people:
Who you are, what you coach, and how you help players improve.

Here’s what works best for coaches:

Post training clips on social media

Simple videos of drills, player improvement, or “quick tips” convert incredibly well.

Leverage your soccer network

Tell parents, former teammates, old coaches — everyone knows someone looking for training.

Be present locally

Schools, clubs, and rec programs love recommending quality trainers.

The more visible you are, the faster clients come in.

⚽︎ Deliver Training That Players Feel

Coach, this is the part that separates average trainers from fully booked ones.

Players and parents want training that:

• Feels professional

• Builds confidence

• Shows real improvement

• Has structure

If every session feels intentional, personal, and challenging, clients won’t just come back — they’ll bring friends with them.

⚽︎ Scale Once You Have Momentum

Once you’re booked consistently, you can level up your income quickly by adding:

• Small group sessions (3–8 players)

• Camps & clinics

• Online programs or homework plans

• Assistant coaches

Scaling is how some trainers go from $5k/month to $10k–$20k/month.

And yes — it’s possible.

⚽︎ Ready to Start Earning What You Deserve?

Coach, you already have the knowledge.
You already have the experience.
All you need is the roadmap — and you’ve got that now.

If you want help building your training business — from pricing to marketing to session structure — I’d love to help you personally.

Book a FREE 15-minute strategy call with me, and I’ll give you a simple plan to get your first clients FAST.

👉 Book Your Free 15-Minute Call

Let’s help you turn your soccer experience into a real, scalable income.

⚽︎ 10 Proven Ways Private Soccer Coaches Can Increase Their Income

Private soccer coaching is one of the fastest-growing segments in youth sports. But while demand is high, many coaches still struggle with inconsistent bookings, low rates, or a lack of business structure. The good news? You don’t need to coach more hours to dramatically increase your income—you just need the right strategy.

Here are 10 proven, practical ways private soccer coaches can earn more while delivering incredible value to their players.

⚽︎ Offer Small-Group Training Instead of Only 1-on-1 Sessions

Small groups are the easiest way to increase income without working more hours.

• 1-on-1: $60/hr

• Small group of 4 players at $30 each: $120/hr

Players love it, parents love the reduced cost, and you double your hourly earnings. Win-win-win.

⚽︎ Raise Your Rates with Confidence

Most coaches undercharge because they compare themselves to other coaches instead of comparing with their value.
If you provide:
✓ structured curriculum
✓ progress tracking
✓ personalized attention
✓ consistent communication

…you deserve premium pricing. Raising your rate by just $10 per session can add $3,000–6,000+ per year depending on your booking volume.

⚽︎ Add a Monthly Membership Model

Instead of selling single sessions, offer predictable monthly packages:

• Bronze: 1 session/week

• Silver: 2 sessions/week

• Gold: 3 sessions/week + extra perks

This boosts retention and gives you stable, recurring revenue—no more week-to-week uncertainty.

⚽︎ Sell Digital Training Programs

You can create simple yet powerful digital assets:

• Dribbling course

• Shooting accuracy program

• Strength/conditioning plan

• Weekly accountability program

Once created, these products can be sold repeatedly with zero extra hours.

⚽︎ Add Game-Day or Tournament Support

Parents love having a coach film, analyze, and support their athlete during games.
Common add-ons:

• Technical feedback videos

• Tactical breakdown after the match

• Highlight video creation

Even a small fee ($50–$150 per game) can add thousands per year to your business.

⚽︎ Host Seasonal Camps or Clinics

Camps and clinics allow you to serve many players at once.
Examples:

• Pre-season technical clinic

• School holiday camp

• Position-specific (GK, attacking, finishing)

With 20–40 players, camps can bring in $1,000–$4,000 in a weekend.

⚽︎ Strengthen Your Social Media Presence

You don’t need millions of followers—just local visibility.
Post consistently:

• training clips

• success stories

• drills

• before/after progress

Social proof increases demand and lets you justify higher prices.

⚽︎ Create Partnerships with Clubs and Schools

Approach local clubs and offer:

• supplemental training

• injury prevention workshops

• private-session discounts

• team clinics

Partnerships can open the door to dozens of new clients instantly.

⚽︎ Implement a Referral Program

Parents talk.
Give them a reason to talk even more.
Offer bonuses like:

• $20 off a session

• free T-shirt

• free video analysis

Referrals are the #1 fastest way to grow a coaching business.

⚽︎ Add a Professional Onboarding & Assessment Process

Parents pay premium prices when they see a professional experience.
Create a process that includes:

• player questionnaire

• technical assessment

• goal-setting meeting

• progress check-ins

This builds trust and long-term relationships—which means long-term revenue.

Private soccer coaching is one of the most rewarding careers out there. With the right systems, you can increase your income, impact more players, and build a thriving coaching business that supports your lifestyle.

If you want help implementing the strategies above…

⚽︎ Book Your Free 15-Minute Strategy Call

I’ll show you exactly which revenue-boosting opportunities will work best for your coaching business.

Click here to schedule your FREE 15-minute call.

⚽︎ What Factors Influence My Private Soccer Coaching Prices?

As a private soccer trainer, one of the most common questions you’ll face—both from yourself and from parents—is: “Why do your soccer lessons cost what they do?”

Pricing your training sessions shouldn’t feel like guesswork. The truth is, your rates should reflect the real value you bring, the market you serve, and the business you’re running. Whether you're just starting out or refining your existing pricing model, understanding the factors that influence your lesson cost is key to building a profitable, sustainable coaching business.

Let’s break down the major factors that should shape your soccer lesson pricing.

Your Experience, Credentials & Track Record

Parents and players don’t just pay for a 60-minute session—they pay for your expertise.

Your price should increase when you offer:

• National or international coaching licenses (USSF, UEFA, etc.)

• Strength and conditioning certifications

• College, academy, or pro playing experience

• History of developing players who moved to higher-level teams

• Niche expertise (speed, striker training, GK training)

The more unique or proven your skill set, the higher the value you provide.

Your Training Style & Program Structure

Not all private sessions are equal. Your pricing should reflect your approach.

Ask yourself:

• Is your training highly customized per athlete?

• Do you create long-term player development plans?

• Do you focus on technical, tactical, physical, or hybrid programs?

• Do you track player progress using technology or evaluations?

• Do you offer video analysis or feedback?

A trainer who designs structured, progressive training programs should charge more than someone who “just runs drills.”

Your Location & Local Market Rates

Your location has a big impact on pricing.

In some cities, $40 per hour is high. In others, $120 is normal.

Influencing factors:

• Local cost of living

• The competitiveness of youth soccer in your area

• The presence of elite academies or clubs

• Average household income in your target neighborhoods

Research what other trainers charge—but also make sure your value matches or exceeds your competition.

Group Size & Session Format

Different formats justify different rates.

Common structures:

• 1-on-1 training: highest price per session

• Small groups (2–4 players): lower price per player, higher total revenue

• Team sessions: flat rate

• Clinics & camps: variable pricing based on duration and capacity

Offering multiple session types can increase your earning potential without raising your individual rates too frequently.

Equipment, Tech & Training Tools

If you invest more in your craft, your pricing should reflect it.

Examples:

• Speed & agility equipment

• Cones, poles, hurdles, ladders

• GPS trackers or heart-rate monitors

• Ball machines or passing machines

• Video-analysis software

• Renting turf or field space

Parents appreciate when a trainer uses professional tools—they also understand that higher-level equipment leads to higher-level pricing.

Business Costs You Have to Cover

Your hourly rate is not your profit.

Your soccer training business may include:

• Liability insurance

• Field rental fees

• Travel expenses

• Business taxes

• Marketing (website, ads, branding)

• Admin time (scheduling, communication, planning sessions)

Many trainers underprice because they forget to factor in the “invisible” cost of doing business.

Your Brand, Demand & Availability

Your reputation eventually becomes one of your most powerful pricing tools.

You can increase your rates if:

• You’re consistently booked out

• Players refer others without you asking

• Your social content builds authority

• Parents view you as a long-term development partner

• You specialize in building top-tier athletes

If demand is high, your pricing should match that momentum.

Seasonality & Soccer Calendar

The time of year matters.

Peak demand:

• Pre-season

• Tryout periods

• Summer breaks

Low demand:

• Winter (depending on your location)

• During school exams

• Directly after the season ends

Some trainers adjust pricing slightly to reflect these cycles or offer packages that keep income consistent year-round.

Charge Based on Value, Not Guesswork

Your soccer lesson pricing should reflect what you bring to the table, not what you think parents “want to pay.” When you’re confident in your expertise and understand the business factors behind your rate, you can charge fairly and sustainably—while delivering exceptional training.

Interested in Help Setting Your Pricing Strategy?

If you want personalized guidance on:

• Structuring your packages

• Understanding your value

• Setting competitive but profitable rates

• Scaling your private training business

👉 Book a FREE 15-minute strategy call with me.
I’ll help you build a pricing model that supports your growth as a top-tier private soccer trainer.

Just let me know, and I’ll send the link!