⚽︎ How to Charge What You're Worth as a Private Soccer Coach
Most personal soccer coaches struggle—not because they aren’t great trainers, but because they’re undercharging, overworking, and stuck trading time for money.
If you’re still pricing sessions one-by-one, you’re leaving income and freedom on the table.
The most successful private soccer coaches use a value-based pricing model, not an hourly one.
Why Hourly Pricing Keeps Coaches Stuck
Charging per session caps your income and attracts price-shoppers instead of committed athletes. It also forces you to constantly find new clients just to stay afloat.
High-earning personal soccer coaches do the opposite:
They sell packages and programs, not sessions
They position results, not minutes
They build predictable monthly revenue
The Ultimate Pricing Model (Simplified)
Successful private soccer coaches structure their offers around:
Multi-week training programs (8–12 weeks)
Monthly memberships for consistent development
Tiered pricing based on access, accountability, and results
Clear outcomes (confidence, game performance, college prep, etc.)
This model attracts serious players, increases retention, and allows you to scale without burning out.
The Result?
✔ More committed athletes
✔ Higher monthly income
✔ Fewer sessions, better clients
✔ A real business—not just a side hustle
Want Help Implementing This Faster?
Inside the Soccer Trainer Accelerator, I show you exactly how to:
Price your programs with confidence
Create irresistible training offers
Sign higher-paying clients consistently
Build a sustainable, scalable soccer training business
👉 Want to help charging more for your soccer coaching? Book a Free 15-minute Discovery Call with me below:
⚽︎ Pricing Strategies for Private Soccer Coaches That Actually Grow Your Business
One of the biggest challenges that private soccer coaches face when they start working with me isn’t coaching ability — it’s pricing.
If you’re currently charging too little for your sessions, you’re being overworked and underpaid. If you’re charging too much without the right systems, clients will hesitate to invest into your program. And if your pricing isn’t structured correctly, you’ll stay stuck trading hours for dollars.
In this article, I’ll break down smart pricing strategies for private soccer coaches that help you earn more, attract better clients, and build a sustainable training business — not just a side hustle.
Stop Pricing by the Hour (Think Value Instead)
Most private soccer coaches price like this:
"$50–$70 per hour, take it or leave it."
This approach caps your income immediately.
Instead, shift your mindset from hourly labor to player transformation.
Parents don’t pay you for 60 minutes — they pay you for:
Improved confidence
Better performance in games
Making a team or starting lineup
Long-term development
Action Step: Package outcomes, not time. Sell development programs, not single sessions.
Use Tiered Pricing to Serve Different Budgets
Tiered pricing allows families to choose how they work with you — without you discounting your value.
Example:
Starter Package: 1 session/week (basic development)
Pro Package: 2 sessions/week + homework plan
Elite Package: 3 sessions/week + progress tracking + direct support
This strategy:
Increases average client value
Prevents price objections
Positions you as professional, not casual
Charge More for 1-on-1, Leverage Group Training
Private 1-on-1 sessions should be premium priced.
Why?
Your full attention
Customized plans
Faster results
At the same time, small group training allows you to:
Earn more per hour
Scale your schedule
Maintain quality while increasing profit
Example:
$90 private session
$40 per player in a 4-player group = $160/hour
Smart coaches don’t work harder — they structure smarter.
Monthly Memberships Beat One-Off Sessions
If your income resets to zero every month, your pricing model is broken.
Monthly memberships create:
Predictable income
Higher retention
Better athlete results
Instead of selling sessions, sell commitment.
Example:
$299/month for 2 sessions per week
$399/month for unlimited group sessions
This removes constant reselling and stabilizes your business.
Position Yourself as a Specialist (Not Just a Trainer)
General trainers compete on price.
Specialists compete on expertise.
Examples:
Speed & agility specialist
College prep trainer
Technical ball mastery coach
Position-specific development coach
When you specialize, higher pricing becomes logical — not negotiable.
The Truth About Pricing (Most Coaches Miss This)
Pricing alone won’t fix your income.
Your offer, messaging, confidence, and systems determine whether parents say yes.
That’s why many talented coaches stay stuck — not because they’re bad coaches, but because no one ever taught them how to run a real business.
Ready to Price Like a Professional Coach?
If you want:
A clear pricing structure
Confidence charging premium rates
Consistent monthly income
More freedom and less burnout
Then it’s time to stop guessing.
Join the Soccer Trainer Accelerator Program
Inside the Soccer Trainer Accelerator, you’ll learn:
Exactly how to price your services
How to package and sell training programs
How to attract high-quality clients
How to scale without sacrificing coaching quality
This program is built specifically for private soccer coaches who want to turn training into a profitable, professional business.
👉 Apply now and start building a soccer training business that pays you what you’re worth.
Your skills deserve better pricing. Let’s make it happen.