⚽︎ How I Doubled My Income as a Private Soccer Coach (And How You Can Too)
Becoming a private soccer coach was supposed to give me freedom — freedom to choose my schedule, work with motivated athletes, and earn a great living doing what I love.
But for the first couple of years?
I was hustling… HARD.
My calendar was unpredictable.
My income felt capped.
And I was spending almost as much time marketing as I was coaching.
Fast forward to today, and I’ve doubled my income while working fewer hours — and coaching only the athletes I love working with most.
This blog breaks down exactly how I did it, the mistakes I fixed, and the repeatable system any private soccer coach can use to grow faster.
⚽︎ I Stopped Selling “Hourly Sessions” and Started Selling Outcomes
Most coaches start with the same model:
$40–$80 per session
Pay-as-you-go
No commitment
No structure
This model keeps you poor and exhausted.
Athletes don’t want “sessions.”
Parents don’t want “sessions.”
They want results — more confidence, more playing time, stronger fundamentals, better tryout performance.
So I switched to:
4-week development programs
8-week performance packages
Season-long progress plans
This did three things instantly:
Increased client commitment
Increased total revenue per athlete
Helped me guarantee better results
This one change alone increased my income by 35% within the first few months.
⚽︎ I Built a Simple Personal Brand (Not a Complicated One)
Coaches often think branding means a flashy logo or expensive website.
Not true.
Here’s all I built:
A clean Instagram page
A 1-page website
A few short training clips
Testimonials from early clients
The key was consistency.
I posted:
Training highlights
Before/after skill improvements
Coaching tips
Athlete wins
Parents don’t need perfect.
They need to see:
“This coach gets results.”
⚽︎ I Started Charging What My Coaching Was Worth
When you undercharge, three things happen:
You attract uncommitted athletes
You stay stuck working too many hours
You can’t reinvest in your business
When I raised my prices, guess what happened?
I booked MORE clients.
Higher pricing created:
Higher perceived value
More serious athletes
Better retention
If you’re great at what you do, charging premium rates isn’t “greedy” — it’s professional.
⚽︎ I Created a Referral Flywheel
Once my athletes started seeing results, I implemented a simple, powerful referral system:
“Bring a friend, get 20% off next month.”
or
“Parent referral = free training shirt.”
Parents talk.
Teams talk.
Coaches talk.
Referrals became my #1 source of new clients — and it didn’t cost me a dollar in advertising.
⚽︎ I Added Two New Income Streams
This was a game-changer. I added:
✔ Small group sessions
More athletes, same hour, increased revenue.
✔ Camps & clinics
One weekend camp = a month of income.
These two alone helped me double my income without doubling my hours.
⚽︎ I Stopped Being “Just a Coach.” I Became a Mentor.
What sets top private coaches apart isn’t drills. It’s connection.
I checked in with parents weekly.
I sent athletes personal feedback.
I helped them set goals.
I tracked their progress.
This is what keeps clients long term.
This is what generates referrals.
This is what builds loyalty.
You’re not selling coaching.
You’re selling confidence, progress, and transformation.
⚽︎ If You Want to Grow Your Soccer Coaching Business… Let’s Talk
If you’re a private soccer coach looking to:
Raise your prices confidently
Attract more serious athletes
Build a waitlist of clients
Structure programs that deliver results
Double your income without burnout
…I’m offering a free 15-minute strategy call.
No pressure.
No pitch.
Just actionable steps you can use immediately.
👉 Book your free 15-min call here
Let’s build a coaching business that works for you — not the other way around.