⚽︎ 20 Instagram Content Ideas for Private Soccer Coaches (With Examples + Tools!)
As a private soccer coach, Instagram is your ultimate tool to attract clients, build trust, and showcase your coaching expertise. But coming up with fresh content ideas consistently can be overwhelming — especially when you're juggling training sessions, client bookings, and managing your business.
That’s why I’ve compiled 20 Instagram content ideas you can start using right away to grow your brand and fill your calendar.
👉 Book a free consultation with me on Calendly if you want help planning or managing your Instagram strategy.
1. Client Progress Videos
Show player before and after videos working with you — highlight footwork, speed, or confidence improvements.
📌 Pro Tip: Add a voice-over explaining your coaching approach.
2. Training Drills Breakdown
Film 30-60 second clips of soccer drills that parents can have their child try at home.
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3. Match Day Tips
Share quick match prep tips: hydration, mental focus, warmups, etc.
4. Behind-the-Scenes
Show what your setup looks like before a session — cones, balls, training gear.
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5. Weekly Motivational Quote
Overlay a motivational quote on a clip or photo from a session.
6. Success Story Spotlight
Highlight a player who just made a team or hit a milestone.
🙌 Tag the player (with permission) and celebrate their hard work!
7. Myths About Private Coaching
Bust common myths like “Only elite players need private coaches.”
8. Day in the Life of a Coach
Film short clips throughout your day — sessions, meals, recovery, planning.
9. Top 3 Favorite Soccer Books
Share books that influence your coaching style or mindset.
10. Reels: 1-Minute Challenge
Film a simple soccer skill and challenge your audience to try it.
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11. Parent Testimonial
Record or post a quote from a happy parent.
🎥 Use captions and music to make it engaging.
12. Live Q&A Sessions
Go live weekly to answer questions from players or parents.
👉 Link to your Calendly in bio for deeper consultations.
13. “Mic’d Up” Training Sessions
Use a mic to capture your voice while coaching — let people hear your coaching style.
14. Gear Reviews
Share your thoughts on cleats, balls, shin guards, etc.
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15. Throwback Post
Show where you started as a coach or player. Build your personal brand story.
16. Coaching Tips Carousel
Create a carousel post with “5 Tips for Shooting Accuracy” or “Top Warmups to Prevent Injury.”
17. Polls & Questions in Stories
Use Instagram Stories to ask your audience what they’re struggling with in training.
18. Training Packages Highlight
Pin a highlight with a visual breakdown of your 1-on-1 or group training offers.
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19. Client Milestone Tracker
Create templates for “10th session,” “1st goal this season,” etc. Celebrate wins visually.
20. Booking Reminders
Post monthly or weekly reminders to book sessions.
📅 Book your next session with me here
Keep It Real 🔥
People want to see you – your passion, your players, your results.
Use these ideas to stay consistent, grow your following, and convert viewers into loyal clients.
📅 Ready to Fill Your Calendar?
Let’s talk about how to scale your coaching business.
👉 Book a Free Instagram Strategy Call
