⚽︎ How Much Should You Charge for Private Soccer Training? (Full Guide)
Thinking about how to price your soccer training? You’re not alone.
Whether you’re just starting out or have years of experience, figuring out how much to charge clients can be tricky. Set your prices too low, and you risk burnout. Too high, and you might scare off potential players. So—how do you find the sweet spot?
This guide will walk you through how to confidently price private soccer training and start charging what your time is truly worth.
Why Pricing Matters More Than You Think
Many coaches underprice themselves because they:
Feel uncomfortable talking about money
Compare their rates to part-time jobs, not professional services
Worry about losing clients if they raise prices
But remember: You’re not just trading time—you’re offering value. Your expertise, certifications, planning, and mentorship are worth more than just "hourly" thinking.
Know the Industry Average
Private soccer training prices in the U.S. typically range from $40 to $150 per session, depending on location, experience, and format (1-on-1, small group, etc.).
Here’s a quick breakdown:
Beginner Coach (0–2 yrs) $40–$60/hr
Intermediate (3–5 yrs) $60–$90/hr
Experienced (5+ yrs or licensed) $90–$150/hr
Tip: Research local competitors and see how your value stacks up.
Factor in These Key Pricing Elements
Before you set your rates, consider:
Location: Urban areas usually support higher prices
Credentials: Licenses, certifications, and playing experience increase perceived value
Session Type: 1-on-1 vs. small groups vs. clinics
Time Commitment: Includes travel, planning, communication—not just session time
💡 Pro Tip: Don’t forget hidden costs like equipment, field rental, and insurance.
Communicate Your Value
If you want to charge clients more, you have to show them why you’re worth it. Highlight:
Personalized training plans
Progress tracking
Game performance improvement
Mentorship and motivation
People don’t just pay for drills—they pay for results.
Offer Packages, Not Just Single Sessions
Instead of charging per hour only, consider:
Monthly packages (e.g. 8 sessions for $480)
Progress-based programs (e.g. “6-week speed & agility boost”)
Group training discounts (more revenue, lower per-head price)
This positions your coaching as a program, not a gig—and helps with client retention.
Know When It’s Time to Raise Rates
If you:
Have a waitlist
Deliver proven results
Feel burnt out or undervalued
…it’s time to increase your rates.
Raising prices = raising your standards.
You deserve to be paid fairly for your time and talent. Setting your prices right helps you avoid burnout, attract the right clients, and grow your business long-term.
