⚽︎ The Mindset Shift Every Soccer Coach Needs to Earn More
Most soccer coaches start out with the same approach: they put all their focus on training, drills, and getting results for their players. While that’s crucial, there’s one hidden factor that determines whether a coach just gets by or truly thrives: mindset.
If you want to earn more as a soccer coach, you don’t just need better sessions—you need a better way of thinking about your role, your value, and your business.
Trading Time for Money
Many coaches fall into the trap of only offering one-to-one or team training sessions. This limits your income because there are only so many hours in a day. You burn out faster, and your financial growth hits a ceiling.
If you’ve ever thought:
“I don’t have time to take on more players.”
“Parents won’t pay higher rates.”
“I can’t grow beyond my current schedule.”
…then you’re stuck in the time-for-money mindset.
From Trainer to Value Creator
The real breakthrough comes when you stop seeing yourself as just a coach and start seeing yourself as a value creator.
This shift changes everything:
Instead of charging for hours, you charge for outcomes.
Instead of trying to compete on price, you compete on transformation.
Instead of hustling to fill every time slot, you design programs that scale.
When parents see you as a guide who helps their child develop confidence, skill, and character—not just as “another coach”—they’ll gladly invest more.
Practical Ways to Apply This Mindset
Create Programs, Not Sessions
Don’t just sell a 60-minute session. Build a structured program (6-week skill intensives, seasonal packages, confidence workshops). Programs feel more valuable, and parents commit longer-term.Focus on Outcomes
Parents aren’t paying for drills. They’re paying for results: improved performance, leadership skills, and a love for the game. Market those outcomes, not your session length.Leverage Group Training
Instead of one-to-one only, offer small group sessions. Players improve by competing with peers, parents pay slightly less per child, and you earn more per hour. Everyone wins.Build a Brand, Not Just a Schedule
Share tips on social media, record short training videos, or host Q&As. The more authority you build, the more parents will trust your expertise—and the more you can charge.
The Bottom Line
To earn more as a soccer coach, you must change the way you think. You’re not limited to the number of hours in a week—you’re limited only by your mindset.
When you stop trading time for money and start creating programs, focusing on outcomes, and building a brand, you step into the role of a coach-entrepreneur. That’s when your income, impact, and influence grow together.
The shift is simple:
👉 From “just a coach” to “a value creator.”
That’s the mindset every soccer coach needs to earn more.
Book a FREE 15-minute strategy call with me today.
We’ll discuss your current challenges, uncover growth opportunities, and map out your first steps toward building a profitable soccer coaching business.
⚽︎ How to Price Your Football (Soccer) Coaching Sessions to Attract More Clients
Setting the right price for your private football coaching sessions can feel tricky. Price too low, and you undervalue your skills. Price too high, and you risk scaring away potential clients. The good news? With the right strategy, you can find the sweet spot that attracts players, keeps them coming back, and grows your coaching business.
In this article, I’ll break down how to price your football coaching sessions so you can stand out, earn what you deserve, and build long-term success.
Why Pricing Matters in Private Football Coaching
Your pricing is more than just a number—it communicates your value. Parents and players often assume that higher rates equal higher expertise. At the same time, affordability plays a role in whether they book sessions consistently.
When you set the right price:
You attract clients who value your coaching.
You reduce cancellations and price objections.
You create a sustainable income stream.
Research the Market
Start by looking at what other football coaches in your area charge. Factors to consider:
Location: Coaches in cities may charge more than those in small towns.
Experience level: UEFA-licensed coaches or ex-professionals often command premium rates.
Session type: Individual 1-on-1 coaching typically costs more than group sessions.
👉 Pro tip: Search for “private football coaching near me” and note the pricing range. Position yourself within that range depending on your expertise.
Factor in Your Experience and Qualifications
Parents and players are willing to pay more for coaches who:
Hold recognized coaching badges (e.g., UEFA, USSF, FA).
Have experience playing or coaching at a high level.
Offer specialized training (speed, agility, goalkeeper coaching, etc.).
Don’t be afraid to charge a premium if you bring proven results.
Decide on Your Pricing Structure
There are several ways to structure your fees:
Hourly Rate (Most Common): Simple and easy for clients to understand.
Package Deals: e.g., 5 sessions for a discounted rate. Helps with client retention.
Group Sessions: Lower price per player, but more players = higher overall income.
Membership Model: Clients pay a monthly fee for a set number of sessions.
👉 Offering multiple options can appeal to different budgets and increase bookings.
Add Value Beyond the Session
If you want to justify higher prices, include extras such as:
Personalized training plans.
Video feedback and progress reports.
Nutritional or fitness advice.
Access to training resources or drills.
This makes your sessions feel like an investment rather than just a cost.
Test and Adjust
Don’t feel locked into your initial pricing. Start with a competitive rate, then adjust as demand grows. If your schedule is fully booked, that’s a sign you can raise your rates.
👉 Remember: Confident pricing attracts confident clients.
Example Pricing (For Reference Only)
Beginner Coach: £20–£40 per hour
Experienced Coach (certifications): £40–£70 per hour
Elite/Professional Background: £70–£120+ per hour
(Adjust these figures to your location and demand.)
Getting your pricing right is one of the most powerful steps you can take as a private football coach. It not only helps you attract more players but also builds your reputation and long-term business growth.
Ready to take control of your coaching business? Check out my full guide here:
👉 How to Price Your Football Coaching Sessions to Attract More Clients