⚽︎ How to Use Instagram and Facebook to Market Soccer Lessons
If you’re a private soccer coach and run a private training business, chances are you’ve realized that word-of-mouth isn’t enough anymore. The best way to fill your training sessions and stand out from other coaches is by using Instagram and Facebook—two platforms that can skyrocket your visibility, credibility, and student base when used strategically.
In this guide, I’ll break down exactly how to use both platforms to promote your soccer lessons and attract a steady stream of new clients.
Build a Powerful First Impression
Before you start posting, make sure your profiles are optimized:
Profile Picture: Use a professional photo or logo.
Bio: Clearly explain what you do — for example, “1-on-1 and group soccer training for youth players in Dallas ⚽ Book your first session today!”
Link: Add a link to your booking page or website (you can use Linktree if you offer multiple services).
Both Facebook and Instagram are often the first impression parents and players get of your coaching business — make it count.
Show, Don’t Just Tell
When it comes to sports, visuals sell. Use these post ideas:
Training clips: Short 10–20 second videos showing drills or player progress.
Before-and-after videos: Show how your clients improved after working with you.
Testimonials: Have players or parents share their experience on camera.
Behind-the-scenes: Let people see your coaching style, energy, and environment.
👉 Pro tip: Reels and short-form videos (under 30 seconds) perform best on both Instagram and Facebook right now.
Engage With Your Audience
The algorithm rewards interaction. Make sure you:
Reply to every comment and message.
Use Instagram Stories’ stickers like polls, questions, and quizzes (“Which soccer skill are you working on this week?”).
Share user-generated content — for example, repost a player’s photo after a session (with permission).
Building a real community around your coaching brand builds trust and loyalty.
Run Simple Facebook & Instagram Ads
You don’t need to spend thousands. Even $5–10 a day can go a long way with the right targeting.
Here’s how:
Target by location, age, and interests (like “Youth Soccer” or “Sports Training”).
Use short video ads showcasing your coaching or a testimonial.
Include a clear call-to-action like “Book Your First Lesson” or “Join Our Soccer Skills Program.”
Boost your best-performing organic posts — those with the most likes, comments, and saves — instead of creating new ads from scratch.
Offer Value Through Content
Not every post should sell something. Mix in educational and motivational content:
“3 Drills to Improve Your First Touch”
“The #1 Mistake Young Players Make When Shooting”
“Mindset Monday: How to Stay Confident After a Tough Game”
This positions you as an expert, keeps your followers engaged, and naturally attracts more leads.
Track What Works (and Double Down)
Use Meta Business Suite to track which posts, ads, and stories perform best. Focus on:
Engagement rate (likes, comments, shares)
Reach (how many people see your content)
Conversions (bookings or website clicks)
Once you know what resonates — post more of it.
Ready to Grow Your Soccer Coaching Business?
If you’re serious about filling your coaching schedule with motivated players and parents who already trust you before they even meet you — let’s chat.
💬 Book a free 15-minute marketing call and I’ll show you how to:
Build a professional Instagram & Facebook strategy
Create content that converts
Attract a steady stream of new players every month
👉 Schedule Your 15-Minute Call Here
Start building your online presence today — and turn your passion for soccer into a thriving business.